More than ever, consumers seek companies that are easy to do business with Simple Clear Reliable Unfussy You can communicate these attributes through your corporate identity materials Consider your business card for example Make sure the name of the person — and the preferred mode of contact — are obvious Eliminate the “www” from your website address Reduce the number of phone numbers listed Add whitespace to improve readability Use color sparingly to guide the eye Clean and uncluttered are definitely “in” Thoughtfully designed identity materials will help you build a brand that speaks to simplicity